- Analytics & Modeling - Real Time Analytics
- Sensors - Encoders
- Construction & Infrastructure
- Logistics & Transportation
- Quality Assurance
- Construction Management
- Infrastructure Inspection
- Cloud Planning, Design & Implementation Services
- System Integration
Atresmedia, a leading communication group in Spain, has been expanding its streaming package since its launch, which is a key line of business for the company. The company has turned to live streaming for broadcasting important events, such as sports finals or elections, which have high ratings. Users expect an experience similar to that of broadcast television, with no delays and zero latency. To cater to the increased traffic levels generated by live events, it was crucial for Atresmedia to prepare its entire infrastructure and partner with a CDN to support it, ensuring zero downtime, even if they experienced a tremendous spike in the number of users. The main challenges of live streaming that Atresmedia wanted to address were avoiding latency, improving the quality of the user experience, offering a reliable and scalable architecture that is able to absorb large and unpredictable traffic spikes, reducing the costs associated with live streaming, and having greater control in order to make autonomous, quick changes through API or UI.
About The Customer
Atresmedia is one of the leading communication groups in Spain, operating through various lines of business including cable and digital television, radio, film, internet, and advertising. The company owns media such as Antena3, La Sexta, Neox, Onda Cero, and Europa FM. It also has its own streaming channels: Atresplayer, which offers shows from the group’s networks, and Atresplayer Premium, a paid version that includes access to exclusive content and premieres of its products intended for basic cable. Atresmedia reaches 26% of Spanish TV audiences and commands 40% of the Spanish TV market share.
Atresmedia implemented Fastly’s edge cloud network to control the precise capacity needed for its origin infrastructure at any given moment. Fastly’s edge cloud network provided Atresmedia with a flexible and highly scalable solution for distributing content, which improved the quality of experience by reducing live streaming latency and guaranteeing its performance, even during traffic spikes. Fastly’s modern architecture allowed Atresmedia to cache more content and worked as an extension of the company’s infrastructure. It became possible for Atresmedia to make instant configuration or rule changes and hold full control and visibility of performance indicators and key data in real-time. Fastly's Media Shield ensured a high-quality response and protected the origin infrastructure. Fastly's UI and API allowed for instant configuration changes, including rollbacks, tests, and settings. Fastly's on-the-fly geo-blocking enabled quick and easy changes to streaming settings.
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