Fastly > Case Studies > Digital Transformation of La Redoute: A Successful Shift to Ecommerce

Digital Transformation of La Redoute: A Successful Shift to Ecommerce

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Technology Category
  • Analytics & Modeling - Computer Vision Software
  • Robots - Wheeled Robots
Applicable Industries
  • Apparel
  • Retail
Applicable Functions
  • Sales & Marketing
Use Cases
  • Clinical Image Analysis
  • Time Sensitive Networking
The Challenge
La Redoute, a French fashion and home furnishings brand with a history of 181 years, was facing a significant challenge in 2014. Despite their long-standing reputation and success, they were struggling to keep up with the rapid shift towards digital commerce. Their traditional business model, which relied heavily on brick-and-mortar stores and printed catalogs, was no longer delivering the desired results. The company recognized the need to transition from their catalog-based model and physical storefronts to a digital platform. The challenge was not just about moving online, but also about maintaining the quality of their product images, which were crucial for their success. With approximately 10 million product images that needed to be replicated and resized across various channels and devices, the task was daunting and time-consuming.
About The Customer
La Redoute is a French fashion and home furnishings brand with a legacy of 181 years. The company has built a reputation for ready-to-wear apparel, home furnishings, and more. However, with the shift towards digital commerce, La Redoute found themselves struggling to keep up. They recognized the need to transition from their traditional business model of physical storefronts and printed catalogs to a digital platform. Today, La Redoute is one of the top 10 ecommerce sites in France, successfully delivering high-quality product images and speedy, dynamic experiences to their customers across the globe.
The Solution
La Redoute decided to invest in a comprehensive review of their website and delivery process. They chose to partner with Fastly, a company that helps digital businesses deliver fast, secure, and scalable online experiences. Fastly's Image Optimizer became a crucial part of La Redoute's digital transformation. Instead of spending approximately six months resizing and replicating images, Fastly was able to optimize the entire image library in roughly one week. This saved La Redoute valuable time and resources. Furthermore, Fastly helped La Redoute move customer-facing processes to the edge, meaning their technology is as close to their end users as possible. This enabled La Redoute to deliver speedy, dynamic experiences across the globe. The partnership with Fastly allowed La Redoute's engineering team to operate at a higher velocity, freeing up resources to focus on core internal projects, A/B tests, and launching new features.
Operational Impact
  • The partnership with Fastly has had significant operational benefits for La Redoute. By offloading the task of image optimization to Fastly, La Redoute's engineering team was able to focus on core internal projects, perform A/B tests, and launch new features. This has allowed the team to operate at a higher velocity and has empowered them to innovate and improve their product, engineering, and marketing offerings. The ability to deliver speedy, dynamic experiences to their customers has also enhanced La Redoute's brand reputation and customer satisfaction. The successful digital transformation has given La Redoute the confidence to continue evolving with the changing retail and digital landscape.
Quantitative Benefit
  • Fastly optimized La Redoute's entire image library of approximately 10 million images in roughly one week, saving the company approximately six months of work.
  • La Redoute's traffic from mobile devices has grown from 25% to 50% in just four years, indicating a successful shift towards a mobile-first approach.
  • La Redoute has become one of the top 10 ecommerce sites in France, demonstrating the success of their digital transformation.

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