Fastly > Case Studies > Revolutionizing Ad Streaming: SeenThis and Fastly's Sustainable Solution

Revolutionizing Ad Streaming: SeenThis and Fastly's Sustainable Solution

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Technology Category
  • Analytics & Modeling - Real Time Analytics
  • Networks & Connectivity - 5G
Applicable Industries
  • Telecommunications
  • Transportation
Applicable Functions
  • Logistics & Transportation
  • Quality Assurance
Use Cases
  • Experimentation Automation
  • Last Mile Delivery
Services
  • System Integration
  • Testing & Certification
The Challenge
SeenThis, a Stockholm-based ad streaming company, was facing a series of challenges. The company, which works with 80 of the top 100 advertisers in over 40 countries, was dealing with an average of 40 billion requests per month from over 1,000 customers. Their proprietary adaptive streaming technology was designed to remove the limitations of conventional ad serving technology, but they were struggling with their existing first-generation CDN, which couldn't provide the necessary configuration for delivering custom content based on different variables. Additionally, their previous logging and monitoring system, which utilized open-source tools like nginx and RabbitMQ on AWS, was becoming slow and unreliable, making it difficult to manage the increasing number of requests. Furthermore, as environmental concerns became more pressing, SeenThis needed more detailed reporting capabilities to evidence their unique mix of performance and sustainability.
About The Customer
SeenThis is a Stockholm-based ad streaming company that works with 80 of the top 100 advertisers in over 40 countries worldwide. The company uses its proprietary adaptive streaming technology to remove the limitations of conventional ad serving technology, providing ads that load instantly and offer astonishing experiences for a minimum amount of data transfer. SeenThis is certified in all major advertising networks, for programmatic and I/O, and is committed to removing unnecessary data transfer. The company believes that no one should ever have to choose between high quality or fast load times, and is dedicated to meeting clients' tough sustainability targets and performance needs.
The Solution
SeenThis turned to Fastly for a solution. Fastly's CDN was tested and found to meet all of SeenThis' requirements, providing a more robust and reliable system that could scale globally. Fastly's real-time log streaming service was recommended to upgrade SeenThis' logging infrastructure, directing all logs through its log ingestion system to Google BigQuery logging endpoints. SeenThis developed a new system to enable this transition, resulting in a highly scalable solution with superb performance and uptime. When SeenThis needed more detailed reporting capabilities, Fastly engineers and SeenThis devised a solution: near real-time log streaming, but with granular segmentation by leveraging the available “bytes written” variable. SeenThis established a new log streaming connection to BigQuery, streaming logs related to both content delivery and event metrics. This approach allowed them to aggregate all data and calculate the data transfer per ad, providing clients with the detailed, quantifiable data transfer reporting they needed.
Operational Impact
  • The collaboration with Fastly has allowed SeenThis to position itself uniquely in the market, offering next-level performance that catalyzes industry-leading sustainability. This powerful combination sets SeenThis apart from its competitors, making it a preferred choice for customers conscious about climate change. The company's new optimizations to its transcoding engine and video player have taken sustainability to levels previously unimaginable, offering hyper-fast, elite-quality video streaming with significant data savings. SeenThis' commitment to sustainability is not just an added bonus, but a core part of their client conversations. Major clients continue to choose SeenThis because it offers a powerful tool for reducing their emissions, a crucial factor when dealing with billions of impressions per month.
Quantitative Benefit
  • SeenThis now handles over 4 petabytes (PB) of data per month.
  • SeenThis' new system resulted in a highly scalable solution with superb performance and uptime.
  • SeenThis' new solution allows them to calculate the data transfer per ad, providing clients with detailed, quantifiable data transfer reporting.

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