Fastly > Case Studies > Pronovias Group: Enhancing Customer Experience and Security with IoT

Pronovias Group: Enhancing Customer Experience and Security with IoT

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Technology Category
  • Analytics & Modeling - Computer Vision Software
  • Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Industries
  • Cement
  • Retail
Use Cases
  • Traffic Monitoring
  • Transportation Simulation
The Challenge
Pronovias Group, a global business group that designs, manufactures, and sells wedding dresses and evening gowns, faced a unique challenge. The company operates six brands, each with its own online portal. Unlike traditional e-commerce portals, these websites serve as a gateway for customer relationships and as a booking point for in-person appointments, linking the online experience with the in-store experience. The challenge was to optimize these experiences and bring them on par with the personalized and exclusive service offered in-store. The online stores required fast and frictionless loading in users’ web browsers. Pronovias Group was looking for a universal solution for all of its brands that would facilitate the daily management of their online presence while allowing them to handle traffic without losing connectivity from anywhere in the world. It was also essential to protect the websites and distinguish between different types of requests to rule out all kinds of attacks.
About The Customer
Pronovias Group is a global business group that designs, manufactures, and sells wedding dresses and evening gowns. The company is headquartered in Barcelona and operates in 12 countries, generating €160 million in revenue. Its brands - Pronovias, House of St. Patrick, White One, Ladybird, Nicole, and Vera Wang - are distributed via 4,000 multi-brand points of sale in 105 countries and 102 single-brand stores. Each of these brands has its own online portal, serving as a gateway for customer relationships and as a booking point for in-person appointments, thus linking the online experience with the in-store experience.
The Solution
To address these challenges, Pronovias Group partnered with Onestic, a Fastly partner specializing in the development of e-commerce and security solutions. They migrated Pronovias to a new infrastructure and gradually proceeded with the rest of the brands. Pronovias Group adopted Fastly’s technology for its customization options and the ability to run logic within Varnish, allowing the Pronovias team to organize, manage, and modify the delivery service rules when needed. To protect its endpoints and solve the primary issue of bot traffic, Pronovias adapted Fastly’s Next-Gen WAF. Its rate limiting abilities and filtering enhancements greatly reduced unwanted traffic without harming the performance of the different sites. Two other highlights of Pronovias adopting Fastly’s technology were GeoIP and Image Optimizer. GeoIP allowed tracking the source of each request for fine-tuning the identification of incoming traffic. Image Optimizer transformed images, eliminated latency, and reduced load times, which was crucial for Pronovias Group’s websites where images are taken care of down to the smallest detail.
Operational Impact
  • The implementation of Fastly’s technology has significantly improved the operational efficiency of Pronovias Group. The company now has a universal solution that facilitates the daily management of their online presence across all brands. The ability to distinguish between different types of requests has enhanced the security of the websites, ruling out all kinds of attacks. The customization options and the ability to run logic within Varnish have given the Pronovias team the flexibility to organize, manage, and modify the delivery service rules when needed. The adoption of Fastly’s Next-Gen WAF, GeoIP, and Image Optimizer has not only improved the performance of the sites but also enhanced the user experience, bringing it on par with the personalized and exclusive service offered in-store.
Quantitative Benefit
  • Fast and frictionless loading of online stores in users’ web browsers
  • Ability to handle traffic without losing connectivity from anywhere in the world
  • Significant reduction in unwanted traffic without harming the performance of the different sites

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