Case Studies > Influencer Marketing Strategy Boosts Sanctuary Spa's Product Launch

Influencer Marketing Strategy Boosts Sanctuary Spa's Product Launch

Applicable Functions
  • Sales & Marketing
Use Cases
  • Facial Recognition
The Challenge
Sanctuary Spa, a skincare brand, was faced with the challenge of promoting their latest face product, the Sanctuary 1 minute Glow Mask. The brand wanted to create a significant 'moment' that would stimulate conversations about the product and drive trials. The challenge was to generate a buzz around the product in a highly competitive skincare market, where new products are launched frequently. The brand needed a unique and effective marketing strategy that would not only reach a large audience but also encourage them to try the product.
About The Customer
The customer in this case study is Sanctuary Spa, a skincare brand. Sanctuary Spa is known for its range of skincare products that are designed to provide a spa-like experience at home. The brand is committed to creating products that not only enhance the skin's health but also promote relaxation and well-being. For this campaign, Sanctuary Spa was launching a new product, the Sanctuary 1 minute Glow Mask, and wanted to create a significant impact in the market to drive trials and sales.
The Solution
The solution was to leverage the power of influencer marketing. The brand recruited 100 lifestyle influencers to trial and review the Sanctuary 1 minute Glow Mask. Each influencer was given a direct call to action for their unique followers. To create a buzz, all 100 influencers were instructed to post their reviews within a 24-hour period. The positive reviews were featured on Instagram stories, with the 'Swipe Up' feature used to encourage orders of face mask samples. More than 300 pieces of content, each approved by the team at IRIS, featuring the campaign hashtag #ITSFACETIME were featured across permanent posts and InstaStories.
Operational Impact
  • The influencer marketing strategy was a resounding success for Sanctuary Spa. The campaign not only reached a large audience but also generated a significant buzz around the Sanctuary 1 minute Glow Mask. The positive reviews from influencers led to a high level of engagement and a surge in sample orders. The campaign exceeded the brand's KPIs, demonstrating the effectiveness of the influencer marketing strategy. The success of the campaign has led Sanctuary Spa to plan a second phase of this activity, indicating the brand's satisfaction with the results.
Quantitative Benefit
  • 100 influencers were contracted for the campaign
  • More than 300 pieces of content were published in 24 hours
  • The campaign reached 8.8 million followers

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