Cloudera > Case Studies > Direct Marketing Solution

Direct Marketing Solution

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 Direct Marketing Solution - IoT ONE Case Study
Technology Category
  • Analytics & Modeling - Machine Learning
  • Platform as a Service (PaaS) - Data Management Platforms
Applicable Functions
  • Business Operation
  • Data Science Services
The Customer
About The Customer

DataRobot provides a high performance machine learning automation software platform and an innovative practical data science education program that work together to provide the fastest path to data science success for organizations of all sizes. 

The Challenge

Marketing to prospects (direct mail, telemarketing, and email) is expensive. Targeting incorrectly can hurt your brand, leaving prospects feeling spammed. Traditional techniques are not very sophisticated, resulting in low response rates which in turn leads to high cost-per-lead/acquisition numbers.

The Solution

Modern machine learning algorithms can substantially increase accuracy for determining which prospects should and should not receive the marketing material, yielding higher ROI. To drive down your cost-per-lead/acquisition numbers, use DataRobot's automated machine learning techniques to bring more sophistication to your marketing.

By communicating with only those with a high likelihood to respond (those who actually want to receive the material) you are maintaining a favorable image of your company and saving money.

Operational Impact
  • [Cost Reduction - Overall]
    • Increase profitability
    • Increase conversion rates
    • Substantially lower cost-per-lead/acquisition

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