Nucleus Vision > Case Studies > Creating a Customer Focused Shopping Experience with Blockchain & IoT

Creating a Customer Focused Shopping Experience with Blockchain & IoT

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 Creating a Customer Focused Shopping Experience with Blockchain & IoT - IoT ONE Case Study
Technology Category
  • Analytics & Modeling - Predictive Analytics
  • Analytics & Modeling - Real Time Analytics
  • Application Infrastructure & Middleware - Blockchain
  • Infrastructure as a Service (IaaS)
Applicable Industries
  • Retail
Applicable Functions
  • Business Operation
Use Cases
  • Behavior & Emotion Tracking
  • Traffic Monitoring
The Customer
About The Customer
Gini & Jony is an Indian kid's fashion brand, promoted by the Lakhani brothers, since 1980. The brand sells apparel through a mix of company-owned and franchisee outlets, and is currently present in 106 cities with 200 exclusive brand ou
The Challenge

Gini & Jony, a Nucleus Vision client, and Brick and mortar stores retail customers in general hardly get personalized pricing, custom offers, or preferential treatment for being a brand or store loyalist. This primarily stems from the store’s inability to differentiate between customers in offline stores.

The Solution

Nucleus Vision is an end-to-end technology solution that captures and provides previously unaccessed data to retailers and other ‘brick and mortar’ businesses through its proprietary blockchain and real time sensor technology. The solution that Nucleus has built, which currently has ION Sensors deployed in 10 live retail establishments, will support a valuable data network for unique visitor IDs and corresponding user data. Nucleus' proprietary IoT sensor technology doesn’t depend on any RFID, WiFi Bluetooth, or even facial recognition technologies to operate.

Nucleus’ IoT solution enables retail brands around the world to build and execute a customer-focused shopping experience that leverages data from both in-person and online channels.

Nucleus' platform uses blockchain, sensors, data and intelligent analytics to create automated solutions that generate customer loyalty. For retailers, Nucleus's IoT solution provides insights into customer behavior that were not previously possible, such as the ability to track customer visits, to aisles browsed and paths taken in-store, favorite products and brands, and predict future customer behavior in-store.


Data Collected
Customer Visits, Human traffic, Network ID
Operational Impact
  • [Data Management - Real Time Data]
    Giny & Jony in India, are currently using Nucleus to deliver personalised pricing, accurate recommendations and real-time offers in physical brick-n-mortar stores for the very first time.

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