Blue Key Property Management: Leveraging IoT for Sustainable Growth

Blue Key Property Management is a property management company established in 2019 and based in Little Rock, Arkansas. The company manages a portfolio of single family and multifamily properties. Under the leadership of Owner and Property Manager, Jessica Watts, the company has rapidly grown its portfolio and is focused on sustainable growth. The company was previously using Buildium as their software solution but switched to AppFolio Property Manager due to the latter's superior capabilities in managing routine tasks, streamlining operations, and providing a more user-friendly experience.

Blue Key Property Management, a rapidly growing property management company based in Little Rock, Arkansas, was facing challenges with their previous software solution, Buildium. The team felt bogged down by inefficient processes and inconsistent data, issues that only seemed to worsen as the organization grew. The accounting system was particularly problematic, causing confusion and inefficiency for the team and their accountant. The company was in need of a more user-friendly, efficient, and reliable software solution that could help them manage their growing portfolio of single family and multifamily properties, streamline operations, and free up team bandwidth for more high-value work.

Blue Key Property Management decided to switch to AppFolio Property Manager, a powerful platform designed to scale. The software offered a cleaner, more user-friendly experience, and a better renter portal. AppFolio's intelligent automation capabilities helped increase efficiency and optimize the unit-to-staff ratio. Routine tasks were managed by AppFolio, allowing the team to focus on high-impact work without feeling overloaded or risking things falling through the cracks. The software also offered the ability to operate from anywhere, on any device, making it easy for the team to stay connected. The seamless online maintenance workflows in AppFolio allowed the maintenance team to digitize operations, streamline processes, and increase organizational transparency. The Online Owner Portal provided real-time insights into property performance and made it easy to access documents, work orders, reports, and more. The Online Renter Portal empowered residents with self-serve options, such as submitting maintenance requests, paying rent online, and communicating via a centralized hub.

• The switch to AppFolio Property Manager has resulted in significant operational improvements for Blue Key Property Management. The software's intelligent automation capabilities have increased efficiency and optimized the unit-to-staff ratio, allowing the team to take on more work without feeling overloaded. The ability to operate from anywhere, on any device, has made it easier for the team to stay connected and manage their tasks effectively. The seamless online maintenance workflows have streamlined processes and increased organizational transparency. The Online Owner Portal has made it easier to keep owners informed about property performance, while the Online Renter Portal has empowered residents with self-serve options, improving the resident experience. Overall, AppFolio has played a key role in helping Blue Key Property Management achieve sustainable growth.

• 97% increase in units managed
• 3X increase in revenue
• Ability to operate from anywhere, on any device