Salesforce DMP: Leveraging AWS for Scalable Data Processing and Flexibility
---nasdaq--amzn_14.jpg "Amazon Web Services Logo")
Technology Category
- Analytics & Modeling - Machine Learning
- Application Infrastructure & Middleware - Database Management & Storage
Applicable Industries
- Cement
- Equipment & Machinery
Use Cases
- Construction Management
- Infrastructure Inspection
Services
- Data Science Services
- System Integration
The Challenge
Salesforce DMP needed tools to ensure it could deliver high return on investment to its clients while continuously developing and bringing new platform features to market.
The Customer
Salesforce DMP
About The Customer
Salesforce DMP is the leading data management platform that unifies, segments, and activates audiences to increase engagement with users, prospects, and customers. They interact with more than three billion browsers and devices monthly, supporting more than 200 billion data collection events and orchestrating more than 200 billion personalized consumer experiences.
The Solution
Salesforce DMP turned to AWS to manage data processing requirements that cover multiple modalities and to perform on-demand analysis of petabytes of data. They use a combination of Apache Hadoop on Amazon EMR and Apache Spark to run machine learning jobs and ETL workloads, with Amazon S3 as its core distributed storage system. They also leverage Amazon EC2 Spot instances to gain access to compute functionality at reduced costs.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
Smart Water Filtration Systems
Before working with Ayla Networks, Ozner was already using cloud connectivity to identify and solve water-filtration system malfunctions as well as to monitor filter cartridges for replacements.But, in June 2015, Ozner executives talked with Ayla about how the company might further improve its water systems with IoT technology. They liked what they heard from Ayla, but the executives needed to be sure that Ayla’s Agile IoT Platform provided the security and reliability Ozner required.
Case Study
IoT enabled Fleet Management with MindSphere
In view of growing competition, Gämmerler had a strong need to remain competitive via process optimization, reliability and gentle handling of printed products, even at highest press speeds. In addition, a digitalization initiative also included developing a key differentiation via data-driven services offers.
Case Study
Predictive Maintenance for Industrial Chillers
For global leaders in the industrial chiller manufacturing, reliability of the entire production process is of the utmost importance. Chillers are refrigeration systems that produce ice water to provide cooling for a process or industrial application. One of those leaders sought a way to respond to asset performance issues, even before they occur. The intelligence to guarantee maximum reliability of cooling devices is embedded (pre-alarming). A pre-alarming phase means that the cooling device still works, but symptoms may appear, telling manufacturers that a failure is likely to occur in the near future. Chillers who are not internet connected at that moment, provide little insight in this pre-alarming phase.
Case Study
Premium Appliance Producer Innovates with Internet of Everything
Sub-Zero faced the largest product launch in the company’s history:It wanted to launch 60 new products as scheduled while simultaneously opening a new “greenfield” production facility, yet still adhering to stringent quality requirements and manage issues from new supply-chain partners. A the same time, it wanted to increase staff productivity time and collaboration while reducing travel and costs.
Case Study
System 800xA at Indian Cement Plants
Chettinad Cement recognized that further efficiencies could be achieved in its cement manufacturing process. It looked to investing in comprehensive operational and control technologies to manage and derive productivity and energy efficiency gains from the assets on Line 2, their second plant in India.
Case Study
Integration of PLC with IoT for Bosch Rexroth
The application arises from the need to monitor and anticipate the problems of one or more machines managed by a PLC. These problems, often resulting from the accumulation over time of small discrepancies, require, when they occur, ex post technical operations maintenance.
