- Analytics & Modeling - Machine Learning
- Application Infrastructure & Middleware - Database Management & Storage
- Equipment & Machinery
- Construction Management
- Infrastructure Inspection
- Data Science Services
- System Integration
Salesforce DMP needed tools to ensure it could deliver high return on investment to its clients while continuously developing and bringing new platform features to market.
About The Customer
Salesforce DMP is the leading data management platform that unifies, segments, and activates audiences to increase engagement with users, prospects, and customers. They interact with more than three billion browsers and devices monthly, supporting more than 200 billion data collection events and orchestrating more than 200 billion personalized consumer experiences.
Salesforce DMP turned to AWS to manage data processing requirements that cover multiple modalities and to perform on-demand analysis of petabytes of data. They use a combination of Apache Hadoop on Amazon EMR and Apache Spark to run machine learning jobs and ETL workloads, with Amazon S3 as its core distributed storage system. They also leverage Amazon EC2 Spot instances to gain access to compute functionality at reduced costs.
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