Swapfiets 通过 Fivetran 数据洞察增强客户服务
技术
- 功能应用 - 仓库管理系统 (WMS)
- 基础设施即服务 (IaaS) - 云数据库
适用行业
- 城市与自治市
- 运输
适用功能
- 物流运输
- 仓库和库存管理
用例
- 库存管理
- 车辆到基础设施 (V2I)
服务
- 数据科学服务
关于客户
Swapfiets 于 2014 年在荷兰成立，是世界上第一家“自行车即服务”公司。它已迅速发展成为欧洲领先的微型移动提供商之一，在奥地利、比利时、丹麦、法国、荷兰、西班牙和英国每月拥有超过 270,000 名用户。该服务在欧洲 65 个城市提供。 Swapfiets 会员只需支付每月的订阅费，即可获得功能齐全的自行车或电动自行车解决方案供自己使用。如果需要，48 小时内提供维修服务，维修或直接更换自行车，无需额外费用。
挑战
Swapfiets 是世界上第一家“自行车即服务”公司，在理解新兴市场的行为方面面临着挑战。该公司的增长战略依赖于确定新城市、以经济高效的方式赢得新用户以及建立高效的本地支持网络。然而，该公司在数据管理方面遇到了困难。数据工程团队构建了自定义 Python 脚本来将数据提取到其中央 Redshift 实例中，当仅从几个数据源提取数据时，该实例是易于管理的。然而，随着业务开始扩展，这种方法被证明是不切实际的。 Swapfiets 需要一种更简化的数据摄取方法，以理解关键的订阅和使用数据。对于 Swapfiets 来说，了解其目标人群以及如何最好地提供本地支持、仔细定位其营销并避免过度供应库存至关重要。
解决方案
Swapfiets 采用 Fivetran 将数据从多个数据源提取到单个集中式数据仓库中。该数据仓库建立了有关运营、客户和自行车使用情况的单一事实来源。然后，标准化的实时数据使 Swapfiets 的营销、服务和运营团队能够做出明智的决策。除了短期修复之外，此次合作还确保 Swapfiets 能够扩展其数据源。新资源可以快速整合；数据管道更加稳定；数据科学团队可以持续访问他们最需要的数据。 Swapfiets 还能够将用户分析与地形、天气和骑行基础设施结合起来，以改善用户体验。这对于制定定价和服务以赢得新订户、改善 Swapfiets 自行车的使用寿命、服务团队的响应能力以及库存管理非常有用。
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