Iris > 实例探究 > 无拘无束：Galaxy S8 设计 - 重新定义三星的设计形象

无拘无束：Galaxy S8 设计 - 重新定义三星的设计形象

适用功能

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关于客户

三星是一家全球科技公司，以其智能手机和其他电子设备而闻名。

挑战

三星希望围绕新旗舰 Galaxy S8 和 S8+ 引起全球关注，并确立自己的设计领导者地位。

解决方案

三星委托 Zaha Hadid Architects 和 Universal Everything 在米兰设计周上创作了一个互动装置，展示了 Galaxy S8 的设计理念。

运营影响

The experiential marketing strategy adopted by Samsung for the launch of the Galaxy S8 and S8+ was a resounding success. The interactive installation created a unique and memorable experience for visitors, effectively showcasing the design philosophy of the new products. The collaboration with Zaha Hadid Architects and Universal Everything resulted in a stunning and credible representation of the unity of design, technology, and experience that the Galaxy S8 embodies. The exclusive Design Book, created in partnership with Wallpaper*, further enhanced the understanding of the Samsung design philosophy and the aesthetic innovation of the Galaxy S8. This strategy not only generated worldwide buzz around the new products but also positioned Samsung as a leader in design innovation.

数量效益

The immersive installation welcomed over 33,000 visitors during the week of Milan Design Week.
The installation was shortlisted for one of the prestigious Milano Design Awards.