实例探究 > 利用 WhatsApp、RCS 和 SMS 改善旅游行业的客户体验和参与度

利用 WhatsApp、RCS 和 SMS 改善旅游行业的客户体验和参与度

技术
  • 网络与连接 - 5G
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 航天
适用功能
  • 采购
  • 销售与市场营销
用例
  • 对话机器人
  • 时间敏感网络
服务
  • 测试与认证
关于客户
EaseMyTrip 是一家成立于 2008 年的印度在线旅游公司。他们提供酒店预订、机票、度假套餐、巴士预订和白标服务。他们拥有超过 47,000 家旅行社网络,并在伦敦、新加坡、迪拜、马尔代夫和曼谷设有海外办事处。
挑战
印度在线旅游公司 EaseMyTrip 希望通过寻找合适的渠道来吸引客户、提供可靠的航班通知以及实施印度采用的新渠道,从而不断改善客户体验和参与度。
解决方案
EaseMyTrip 通过 Infobip 实施了 WhatsApp Business、富通信服务 (RCS) 和 SMS。他们使用 WhatsApp 发送 pdf 电子机票、用于创建活动和时间紧迫的航班信息的短信、以及用于促销和客户反馈的 RCS。 Infobip 提供 24/7 支持和本地语言服务。
运营影响
  • The implementation of WhatsApp Business, RCS, and SMS significantly improved EaseMyTrip's customer engagement and experience. SMS helped their customers receive important flight information on time, while WhatsApp played a significant role in improving the customer experience by providing a convenient platform for sending e-tickets. The company also addressed the problem of emails containing important flight details not being opened on time. With the positive impact of WhatsApp, EaseMyTrip developed a chatbot to help users make new bookings and receive price alerts, and they are enhancing the chatbot to provide customer support. After sending 5.5 million RCS messages, the new communication channel proved to be a success, with higher open rates and CTR compared to email. The team at EaseMyTrip found excellent value in RCS because of the ability to define multiple customer journeys and enrich them with images and links, while also giving them complete control of the interactions.
数量效益
  • 10 times more surveys filled
  • 2.7% higher conversion rate
  • Open rate of RCS messages was 7% higher compared to email

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