Fastly > 实例探究 > 提高网站性能和转化率:loveholidays 和 Fastly 的案例研究

提高网站性能和转化率:loveholidays 和 Fastly 的案例研究

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技术
  • 分析与建模 - 实时分析
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 消费品
  • 教育
适用功能
  • 产品研发
  • 质量保证
用例
  • 实验自动化
  • 实时定位系统 (RTLS)
服务
  • 云规划/设计/实施服务
  • 测试与认证
关于客户
loveholidays 是英国最大的在线旅行社之一,为客户提供根据他们的喜好搜索假期的个性化方式。
挑战
loveholidays 面临网站性能缓慢和转化率低的挑战。
解决方案
该公司实施了 Fastly 的边缘云网络,以提高站点性能、可靠性并节省成本。他们还利用 Fastly 的图像优化工具来增强参与度并提高转化率。此外,loveholidays 简化了工作流程,并在 Fastly 的 Compute@Edge 无服务器计算环境上进行了 A/B 测试。
运营影响
  • The implementation of Fastly's edge cloud network has significantly improved LoveHolidays' operational efficiency and performance. The solution has simplified the company's infrastructure, reducing the instability and lack of scalability associated with the previous legacy systems. The integration with Terraform has simplified workflows, enabling the team to monitor changes and deploy them with confidence in seconds. The ability to conduct A/B testing at scale has allowed the company to customize and personalize the customer experience, driving improvements in the site's conversion rates. Furthermore, the image optimization tool has enhanced the site's SEO performance, ensuring that LoveHolidays continues to be indexed by Google as a fast site.
数量效益
  • An immediate 51% boost in First Contentful Paint, which subsequently improved by a further 10% after continuous improvements.
  • A conversion rate improvement from their landing pages of 11% in approximately six weeks.
  • Reduced time-to-first-byte by 80%, from 100 milliseconds to 20 milliseconds.

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