Vodafone found that traffic for the applications peak during the four-month period when the international cricket season is at its height in Australia. During the 2011/2012 cricket season, 700,000 consumers downloaded the Cricket Live Australia application. Vodafone needed to be able to meet customer demand, but didn’t want to invest in additional resources that would be underutilized during cricket’s off-season.
The ability to enrich remote live video by virtual information does not exist in standard teleconferencing systems yet, partly because transmitting real-time captured 3D information over network has some disadvantages. For example, bandwidth requirements of 3D information are much higher than normal video. Also, in order to generate an accurate 3D representation, the environment must be captured from several directions. Normally, users are accustomed to pointing a video camera so that it captures only those parts of the environment that the user wants to show to remote participants of the video conference.