Unimart.com's Operational Efficiency Boost with Brightpearl Automation
Technology Category
- Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Industries
- Electronics
- Retail
Applicable Functions
- Procurement
- Sales & Marketing
Use Cases
- Leasing Finance Automation
- Retail Store Automation
Services
- System Integration
About The Customer
Unimart.com is a multimillion-dollar retail outfit based in Costa Rica, founded by Roberto Jiménez and his wife, Adriana. The company was born out of the couple's desire to fill the gap in the online shopping infrastructure in Costa Rica. Unimart.com started with electronics sales and quickly expanded to cover a full range of categories. The business operates on a complex, multichannel model, including direct-to-consumer sales powered by Shopify Plus, a B2B arm for corporate customers, and a separate API stream for brand loyalty programs. The company has experienced a 350% growth since the pandemic and has ambitious plans to expand across Central America and beyond.
The Challenge
Unimart.com, a multimillion-dollar retail outfit based in Costa Rica, experienced a 350% growth since the pandemic. The company, which started in electronics sales, quickly expanded to cover a full roster of categories. Their business model is complex, consisting of Shopify Plus-powered direct-to-consumer sales, a B2B arm for corporate customers, and a separate API stream supplying brand loyalty programs. Initially, Unimart.com used a traditional legacy ERP provider to consolidate its multichannel processes. However, the company soon faced issues with disjointed data transfers and found the system ill-suited to their business model. Alternative legacy ERPs were considered but were deemed financially unviable due to their all-in-one nature and clunky connectivity. The decision to switch to Brightpearl came at the start of 2020, just before the pandemic-induced sales surge, which further strained Unimart.com’s existing systems.
The Solution
Unimart.com adopted the Brightpearl retail operating system following a recommendation from Shopify. After a successful implementation with a Brightpearl consultant, Unimart.com’s systems were fully connected into a real-time, central source of truth. Brightpearl’s library of Plug & Play integrations and deep API access allowed it to connect to Shopify Plus, Peoplevox, and Unimart.com’s other apps and channels swiftly and easily. This gave Unimart.com the means to curate a custom tech stack as it continued to scale. Brightpearl’s Automation Engine transformed Unimart.com’s manual systems by streamlining and automating tasks in inventory, warehouse, orders, shipping, and fulfillment. This freed up key staff to focus on growth and innovation. With Brightpearl, Unimart.com was able to bring all its complex sales streams into a central source of truth, offering 360-degree insights across the entire business.
Operational Impact
Quantitative Benefit
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