Titan Flow Control Leverages Canvas Envision for Enhanced Product Communication
Technology Category
- Networks & Connectivity - 5G
Applicable Functions
- Sales & Marketing
Use Cases
- Mass Customization
About The Customer
Titan Flow Control is an industrial pipeline equipment manufacturer that is embarking on a major project to increase its 'spec rate'. In Titan's industry, getting specified by firms managing big contracts is a prerequisite for sales. Titan's end customers typically require a significant level of customization of the firm’s core products. They need to understand the products and communicate their own customization requirements. Titan has teams of employees from engineering, marketing, and IT using Envision to realize this ambitious project. While Titan manufactures some of its products at its North Carolina facilities, it also imports a large amount of product from China.
The Challenge
Titan Flow Control, an industrial pipeline equipment manufacturer, was facing a significant challenge in increasing its 'spec rate' - the frequency with which its products are specified in project plans by engineering or architecture firms. This specification is a prerequisite for sales in Titan's industry. Traditionally, companies relied on field sales teams making in-person calls to drive awareness and understanding of their product catalog. However, in the modern era, companies like Titan need to scale and accelerate this process. Furthermore, Titan's end customers typically require a significant level of customization of the firm’s core products, meaning customers need to be able to both understand the products and communicate their own customization requirements. Another challenge was the language barrier and lack of clarity in communication with suppliers, especially from China, due to reliance on text-based communication.
The Solution
Titan deployed Canvas Envision to enable a multidisciplinary team to easily share the essential product information which engineers and architects need in order to specify its products in their plans. Envision allows teams to quickly create and share online product documents which allow audiences to interact with product models and collaborate with document creators, making it a natural fit for both requirements. Product sheets can easily be created by the marketing team, as Envision enables even non-technical users to handle and visualize 3D CAD models. The firm’s Solidworks engineers take advantage of Envision’s ability to work with model metadata, which allows for the quick and simple creation of document components such as BOM tables. To address the language barrier with suppliers, Titan’s engineering team uses Envision to visually communicate key product requirements.
Operational Impact
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