- Analytics & Modeling - Virtual & Augmented Reality Software
- Wearables - Augmented Reality Glasses, Headsets & Controllers
- Consumer Goods
- Logistics & Transportation
- Augmented Reality
The cosmetics market requires manufacturers to make quick changes in the matters of both production and distribution. In this market segment, one of the principal marketing tools is grouping products in packages (for example, shampoo + conditioner, cream + makeup remover). So far such process has been carried out in the Polish division of L’Oréal through outsourcing, which has limited the possibilities of a dynamic reaction to market impulses.
the solution was the application of non-standard visualization of a target production line based on 3D modelling and Augmented Reality with the use of Microsoft HoloLens glasses.
Having an augmented reality plant layout design for completing and packaging cosmetics directly at the manufacturing level would allow for a more efficient management of the entire marketing and distribution process avoiding potential losses in case of an inadequate or delayed reaction to the market needs.
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