Go Ethnyk: A Thriving Cosmetics Marketplace Powered by Yo!Kart
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Consumer Goods
About The Customer
Go Ethnyk is a specialized marketplace for selling beauty, cosmetics, and perfume products for every skin type. It was founded by Missinn Aklo with the aim of helping small retailers and enterprises gain more brand exposure and create a network of loyal consumers. The platform is designed to be inclusive, catering to all ethnicities, regardless of age or gender. It provides essential eCommerce tools to sellers, allowing them to develop their business on the web. The platform is powered by Yo!Kart and allows retailers to create a new store with just a few clicks, offering them optimal visibility.
The Challenge
Missinn Aklo, the founder of Go Ethnyk, envisioned a specialized marketplace for selling beauty, cosmetics, and perfume products for every skin type. His goal was to assist small retailers and enterprises in gaining more brand exposure and creating a network of loyal consumers. He wanted to provide young brands and small retailers with a platform to sell cosmetic products quickly and easily. His vision was to create an online marketplace for all ethnicities, regardless of age or gender, providing them with essential eCommerce tools to sell and develop their business on the web. However, the challenge was to create such a platform without imposing hefty subscription charges on the sellers.
The Solution
The solution came in the form of Yo!Kart, a platform that allowed Go Ethnyk to be launched with the aim of offering sellers of all ethnicities a chance to sell more without paying hefty subscription charges. Retailers could create a new store with just a few clicks and enjoy optimal visibility on Go Ethnyk. The platform was designed to be inclusive, with the tagline 'Whatever your origins, your style, or your skin color, it will be impossible for you not to find something that suits you. Go Ethnyk: a website that loves all ethnicities.' This made Go Ethnyk a special project for the Yo!Kart team, who were proud to be helping communities thrive online.
Operational Impact
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