Digital Transformation in Telecommunications: A Case Study of Pret Communique
Technology Category
- Analytics & Modeling - Process Analytics
- Analytics & Modeling - Robotic Process Automation (RPA)
Applicable Industries
- Retail
- Telecommunications
Applicable Functions
- Human Resources
- Sales & Marketing
Use Cases
- Inventory Management
- Process Control & Optimization
About The Customer
Pret Communique S.A. de C.V. is a leading distributor of AT&T in Mexico, with a presence in the main shopping centers in Mexico City, Monterrey, Guadalajara, Puebla and others. The company has more than 100 points of sale and presence in other sales channels such as department stores, corporate sales, call centers and distributors. With approximately 25 years’ experience in the field, Pret Communique is dedicated to the sale of cell phone plans, focusing on customer satisfaction and continuous improvement. The company aims to be the first choice for customers looking to acquire a cell phone plan, and believes that customer satisfaction must come first.
The Challenge
Pret Communique, a leading distributor of AT&T in Mexico, was facing limitations in its growth and development due to the lack of systematization of several processes. These processes were being carried out using basic Office packages, which were not sufficient to keep up with the rapidly changing mobile telephony market. The company also had an internal software development team, but they were unable to adapt quickly enough to the constant technological and process changes in the sector. With the addition of AT&T to the Mexican market, Pret Communique also needed to meet their control and performance standards. The company realized that they needed a more advanced solution to empower their continued growth and development, and to ensure compliance with the standards and requirements of the operator.
The Solution
Pret Communique decided to acquire an iBPMS (Intelligent Business Process Management Suite) to improve all its processes. After reviewing different BPM Suites, they selected AuraQuantic due to its ability to adapt quickly and easily to the needs of the mobile telephony sector. The project implementation took approximately 2 months and was managed using SCRUM methodology. The process has since undergone modifications as required by the operation. These process modifications were completed in approximately one week, including successful testing and execution. AuraQuantic was integrated with all the systems used for the operation, using interconnection via Web Services, which allowed process automation without the need for human intervention to complete tasks.
Operational Impact
Quantitative Benefit
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