Case Studies > Arizona Dairy Farm Thrives Amid Pandemic with Home Delivery Service

Arizona Dairy Farm Thrives Amid Pandemic with Home Delivery Service

Technology Category
  • Sensors - Dry Contact Sensors
Applicable Industries
  • Glass
  • Retail
Applicable Functions
  • Logistics & Transportation
  • Sales & Marketing
Use Cases
  • Farm Monitoring & Precision Farming
  • Last Mile Delivery
Services
  • System Integration
About The Customer
Danzeisen Dairy is a family-owned dairy farm based in Arizona, known for its glass bottles and all-natural flavored milks. The farm has been selling its products in local markets for over five years and is well-known in the area. The dairy farm is committed to the purity of their product and is always looking for ways to innovate and improve their service. Despite the challenges of the hot Arizona weather, they saw the coronavirus pandemic as an opportunity to expand their business and meet their customers' needs by launching a home delivery service.
The Challenge
Danzeisen Dairy, a family-owned dairy farm in Arizona, had been successfully selling their products in local markets for over five years. However, they had been hesitant to venture into home delivery due to the hot Arizona weather and concerns about keeping the milk cold if customers weren't home. The onset of the coronavirus pandemic, which led to most people sheltering at home, presented an opportunity for the dairy farm to reconsider this decision. The challenge was to quickly set up a home delivery system that would ensure the milk remained cold during delivery, provide a smooth customer experience, and be easy for the staff to use. Additionally, they needed to integrate this new system with their existing retail operation, which ran on a distinct system.
The Solution
In April, Danzeisen Dairy signed up with Delivery Biz Pro, an all-in-one eCommerce and Subscription Delivery Software. By mid-May, the system was up and running, and by the end of May, they had already signed up 1,000 customers. The software allowed the Danzeisen sales team to easily add, hide, or remove products from their backend view. Customers found the website simple to navigate, and the system made it easy to add products from local producers, turning Danzeisen into a one-stop shop for local products. The software also took care of driver routing, billing, and inventory, with drivers only needing to push a button to note a missing product or a returned bottle, and the customer's bill would be updated accordingly. The team is also planning to sell electric coolers to customers to keep the milk cold, even as customers gradually return to the office.
Operational Impact
  • The rapid launch of the home delivery service was a success, with the staff getting comfortable with the Delivery Biz Pro system in just two days. The system's ease of use and flexibility allowed the sales team to easily manage their product offerings and provided a smooth customer experience. The addition of products from local producers turned Danzeisen into a one-stop shop, adding value for their customers. The automated system also took care of driver routing, billing, and inventory, making the operation more efficient. The home delivery service has added another avenue for future growth for Danzeisen Dairy, driving innovation and ensuring the company's resilience during the pandemic.
Quantitative Benefit
  • In just two weeks, Danzeisen Dairy signed up 1,000 home delivery customers.
  • By August, the number of home delivery sign-ups had surpassed 4,000.
  • Despite the pandemic-induced recession, Danzeisen Dairy's revenue in June was higher than the same month in 2018 or 2019.

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