DSG Consumer Partners ("DSGCP") is an investment company focusing on identifying, selecting and investing in consumer businesses. DSGCP will primarily take minority equity positions in unlisted companies but will consider control deals with the right management team. DSGCP has the flexibility to provide capital for growth and to provide liquidity to founders and shareholders via secondary transaction. The founders have built a track record of investing for the long term with an investment horizon of 6 to 10 years and have backed leading brands since 2004 including Sula Wines, Saffronart, Cleartrip, Bakers Circle, Mocha, Salt Water Café, Redmart (Singapore), Mswipe Technologies, Exito Gourmet, Tierra Food, Saraf Foods and Veeba Food Services.
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