The Kellogg Company

Amazon Web Services Case Studies The Kellogg Company

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	The Kellogg Company Amazon Web Services

The Kellogg Company

Amazon Web Services

Applicable Industries	Food & Beverage
Applicable Functions	Sales & Marketing Information Technology
Connectivity Protocols	IPv6
Challenge	Kellogg keeps a close eye on its trade spend, analyzing large volumes of data and running complex simulations to predict which promotional activities will be the most effective. Kellogg needed to decrease the trade spend but its traditional relational database on premises could not keep up with the pace of demand. Read More
Customer	Kellogg Company is an American multinational food manufacturing company, with 30,000 employees. Read More
Solution	Amazon Web Services offered a fully SAP-certified HANA environment on a public cloud platform. Because SAP works on the AWS Cloud, the solution could achieve the speed, performance, and agility it required without making a significant investment in physical hardware. Read More
Data Collected	Spend data for TV ads, digital marketing, coupon campaigns and other promotions, sales commissions, display and shelving costs Read More
Solution Type	IT Read More
Solution Maturity	Emerging (technology has been on the market for > 2 years) Read More
Contents

Applicable Industries

Food & Beverage

Applicable Functions

Sales & Marketing

Information Technology

Connectivity Protocols

IPv6

Challenge

Kellogg keeps a close eye on its trade spend, analyzing large volumes of data and running complex simulations to predict which promotional activities will be the most effective. Kellogg needed to decrease the trade spend but its traditional relational database on premises could not keep up with the pace of demand.

Customer

Kellogg Company is an American multinational food manufacturing company, with 30,000 employees.

Solution

Amazon Web Services offered a fully SAP-certified HANA environment on a public cloud platform. Because SAP works on the AWS Cloud, the solution could achieve the speed, performance, and agility it required without making a significant investment in physical hardware.

Data Collected

Spend data for TV ads, digital marketing, coupon campaigns and other promotions, sales commissions, display and shelving costs

Solution Type

Solution Maturity

Emerging (technology has been on the market for > 2 years)

Impact #1	End-to-end Service Delivery - Amazon CloudWatch allocates costs to each department based on their individual infrastructure usage to incentivize waste reduction.
Impact #2	High Acceptance - Engineers can easily apply their existing knowledge and infrastructure skills to the AWS Cloud.

Impact #1

End-to-end Service Delivery - Amazon CloudWatch allocates costs to each department based on their individual infrastructure usage to incentivize waste reduction.

Impact #2

High Acceptance - Engineers can easily apply their existing knowledge and infrastructure skills to the AWS Cloud.

Benefit #1	Staff can deploy instances 90% faster than with Kellogg's previous on-premises solution.
Benefit #2	Kellogg estimates savings of $1M in software, hardware, and maintenance over 5 years, solely due to switching to AWS in its test and development environments.
Benefit #3	The new cloud infrastructure enabled Kellogg to run dozens of data simulations a day to identify opportunities to reduce trade spend.

Benefit #1

Staff can deploy instances 90% faster than with Kellogg's previous on-premises solution.

Benefit #2

Kellogg estimates savings of $1M in software, hardware, and maintenance over 5 years, solely due to switching to AWS in its test and development environments.

Benefit #3

The new cloud infrastructure enabled Kellogg to run dozens of data simulations a day to identify opportunities to reduce trade spend.

Software	Amazon Virtual Private Cloud (VPC) Amazon Elastic Compute Cloud (Amazon EC2) Amazon CloudFront Amazon Simple Storage Service (Amazon S3) Amazon Elastic Block Store (Amazon EBS) Amazon CloudWatch AWS Cloud AWS Identity and Access Management (AWS IAM)

Software

Hardware

Processors & Boards

Transceivers

Sensors & Actuators

Power Supplies

Gateways & Routers

Devices & Equipment

Wearables

Software

Applications

APIs

APIs are the market enabler for IoT. They allow users to manage devices, enable data transfer between software, and provide access capabilities.

Middleware

Data Analytics

IoT analytics includes real-time or edge computing and batch analysis. Analytics can be behavioral, descriptive, predictive, or prescriptive.

Data Visualization

Visualization solutions use dashboards, alerts, events, maps, and other tools to present easily comprehensible data to end users.

Cloud & Fog Platforms

Data management solutions capture, index and store data in traditional database, cloud platforms, and fog systems for future use.

Security

Services

System Integration

System integrators link IoT component subsystems, customize solutions, and ensure that IoT systems communicate with existing operational systems.

IoT Data Management

IoT data management consultancies help to make sense of big data, decide which data to maintain and for how long, and troubleshoot IT issues.

Hardware Development

Software Development

IoT software consultancies support the development of data analytics, visualization solutions, and platforms, as well as integration into embedded systems.

Business Strategy

Procurement

Connectivity

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Overview

The Kellogg Company

Operational Impact

Quantitative Benefit

Technology

IoT Snapshot