The Kellogg Company

Amazon Web Services Case Studies The Kellogg Company

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	The Kellogg Company Amazon Web Services

The Kellogg Company

Amazon Web Services

Applicable Industries	Other
Applicable Functions	Maintenance
Use Cases	Process Control & Optimization (PCO) Log in to view content
Connectivity Protocols	IPv6 Log in to view content
Challenge	Kellogg keeps a close eye on its trade spend, analyzing large volumes of data and running complex simulations to predict which promotional activities will be the most effective. Kellogg needed to decrease the trade spend but its traditional relational database on premises could not keep up with the pace of demand. Read More
Customer	Kellogg Company is an American multinational food manufacturing company, with 30,000 employees. Read More
Solution	Amazon Web Services offered a fully SAP-certified HANA environment on a public cloud platform. Because SAP works on the AWS Cloud, the solution could achieve the speed, performance, and agility it required without making a significant investment in physical hardware. Read More Log in to view content
Data Collected	Inventory Levels, Waste Management Cost, Trade Spend Read More Log in to view content
Solution Type	IT Read More Log in to view content
Solution Maturity	Emerging (technology has been on the market for > 2 years) Read More Log in to view content
Contents

Applicable Industries

Other

Applicable Functions

Maintenance

Use Cases

Process Control & Optimization (PCO)

Connectivity Protocols

IPv6

Challenge

Kellogg keeps a close eye on its trade spend, analyzing large volumes of data and running complex simulations to predict which promotional activities will be the most effective. Kellogg needed to decrease the trade spend but its traditional relational database on premises could not keep up with the pace of demand.

Customer

Kellogg Company is an American multinational food manufacturing company, with 30,000 employees.

Solution

Amazon Web Services offered a fully SAP-certified HANA environment on a public cloud platform. Because SAP works on the AWS Cloud, the solution could achieve the speed, performance, and agility it required without making a significant investment in physical hardware.

Data Collected

Inventory Levels, Waste Management Cost, Trade Spend

Solution Type

Solution Maturity

Emerging (technology has been on the market for > 2 years)

Impact #1	[Cost Reduction - IT] Amazon CloudWatch allocates costs to each department based on their individual infrastructure usage to incentivize waste reduction.
Impact #2	[Product Improvement - User Acceptance] Engineers can easily apply their existing knowledge and infrastructure skills to the AWS Cloud.

Impact #1

[Cost Reduction - IT]
Amazon CloudWatch allocates costs to each department based on their individual infrastructure usage to incentivize waste reduction.

Impact #2

[Product Improvement - User Acceptance]
Engineers can easily apply their existing knowledge and infrastructure skills to the AWS Cloud.

Benefit #1	Staff can deploy instances 90% faster than with Kellogg's previous on-premises solution.
Benefit #2	Kellogg estimates savings of $1M in software, hardware, and maintenance over 5 years, solely due to switching to AWS in its test and development environments.
Benefit #3	The new cloud infrastructure enabled Kellogg to run dozens of data simulations a day to identify opportunities to reduce trade spend.

Benefit #1

Staff can deploy instances 90% faster than with Kellogg's previous on-premises solution.

Benefit #2

Kellogg estimates savings of $1M in software, hardware, and maintenance over 5 years, solely due to switching to AWS in its test and development environments.

Benefit #3

The new cloud infrastructure enabled Kellogg to run dozens of data simulations a day to identify opportunities to reduce trade spend.

Software	Amazon Virtual Private Cloud (VPC) Amazon Elastic Compute Cloud (Amazon EC2) Amazon CloudFront Amazon Simple Storage Service (Amazon S3) Amazon Elastic Block Store (Amazon EBS) Amazon CloudWatch AWS Cloud AWS Identity and Access Management (AWS IAM)

Software

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Overview

The Kellogg Company

Operational Impact

Quantitative Benefit

Technology