Gold's Gym 如何利用 Instagram 自动化将预订量提升 9 倍
技术
- 平台即服务 (PaaS) - 应用开发平台
- 传感器 - 全球定位系统
适用行业
- 水泥
- 城市与自治市
适用功能
- 采购
- 销售与市场营销
用例
- 租赁金融自动化
- 物料搬运自动化
服务
- 系统集成
- 培训
关于客户
Gold's Gym 哥斯达黎加是一家一流的健身中心，在该国最大的城市圣何塞设有三个不同的地点。他们在社交媒体上拥有忠实的追随者，并拥有一个由支持该品牌的当地健身爱好者和健身爱好者组成的专门社区。
挑战
疫情期间，Gold's Gym Costa Rica 依靠人工支持在 Facebook Messenger 以外的平台上为新会员和现有会员预订课程。该公司在 Instagram 上拥有一个活跃的社区，并希望通过该平台吸引更多注册用户。 Gold's Gym 希望减少消息响应时间，同时希望避免像一些竞争对手那样通过 WhatsApp 进行繁琐的电话和手动消息传递。如果没有自动化，确认课程注册大约需要一个小时。
解决方案
Gold's Gym 希望为不使用 Facebook 的会员创建一个自动预订系统。目标是增加课程注册人数、提高支持代理的工作效率并提供更好的客户体验。他们建立了一个面向社区的 Instagram 页面，并通过有机内容推广预订服务。潜在客户被引导至 Instagram Messenger，他们可以使用关键字自动化完全在 Instagram 应用程序内安排课程。该健身房集成了 ManyChat 和 Calendly，让用户可以轻松预订。
运营影响
数量效益
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