Revolutionizing Sales Enablement: Ultimate Sales and Canto
Technology Category
- Functional Applications - Product Data Management Systems
Applicable Industries
- Food & Beverage
- Retail
Applicable Functions
- Sales & Marketing
Use Cases
- Retail Store Automation
- Smart Collateral Management
Services
- System Integration
About The Customer
Ultimate Sales is a convenience store food broker based in Savannah, GA. The company helps brands across North America get their products onto convenience store shelves. With a large team of sales representatives, each covering dozens of brands and hundreds of products, Ultimate Sales deals with a significant amount of sales collateral. The company's marketing team, led by Director of Marketing Jacquelyn Sisson, is responsible for collecting, adapting, and distributing this collateral to the sales reps. The company was in need of a solution that could efficiently manage and distribute this vast amount of collateral, while also catering to the individual organizational preferences of each sales rep.
The Challenge
Ultimate Sales, a convenience store food broker, was facing a significant challenge in managing and distributing sales collateral to its sales representatives. Each sales rep was responsible for dozens of brands and hundreds of products, resulting in a massive amount of sales collateral such as product overviews, price lists, and promotional flyers. The Director of Marketing, Jacquelyn Sisson, and her team were tasked with collecting this content, adapting it for a convenience store market, and passing it on to sales reps. However, the sheer volume of documents and the individual organizational preferences of each sales rep made this a daunting task. The existing system of folders was inefficient and often led to lost collateral, causing salespeople to constantly reach out to the marketing team and even executive leadership for assistance.
The Solution
The solution to Ultimate Sales' challenge came in the form of Canto, a digital asset management system. With Canto, Jacquelyn was able to create a system where salespeople could find anything they needed in three clicks or less. Canto's intuitive search and filtering allowed for the creation of filter categories customized to Ultimate Sales and their customer base. This made it easy for sales reps to find what they needed quickly and efficiently. Additionally, Canto's sophisticated search could pick up on product names, product numbers, and other key information in the text of PDFs and other documents. To prevent confusion and mix-ups, Canto provided version control and expiration dates. This ensured that outdated content was automatically removed from the sales team’s portals. Ultimate Sales also used Canto to streamline the entire journey of the collateral, from submission by food brands to distribution to potential buyers.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
The Kellogg Company
Kellogg keeps a close eye on its trade spend, analyzing large volumes of data and running complex simulations to predict which promotional activities will be the most effective. Kellogg needed to decrease the trade spend but its traditional relational database on premises could not keep up with the pace of demand.
Case Study
HEINEKEN Uses the Cloud to Reach 10.5 Million Consumers
For 2012 campaign, the Bond promotion, it planned to launch the campaign at the same time everywhere on the planet. That created unprecedented challenges for HEINEKEN—nowhere more so than in its technology operation. The primary digital content for the campaign was a 100-megabyte movie that had to play flawlessly for millions of viewers worldwide. After all, Bond never fails. No one was going to tolerate a technology failure that might bruise his brand.Previously, HEINEKEN had supported digital media at its outsourced datacenter. But that datacenter lacked the computing resources HEINEKEN needed, and building them—especially to support peak traffic that would total millions of simultaneous hits—would have been both time-consuming and expensive. Nor would it have provided the geographic reach that HEINEKEN needed to minimize latency worldwide.
Case Study
Improving Production Line Efficiency with Ethernet Micro RTU Controller
Moxa was asked to provide a connectivity solution for one of the world's leading cosmetics companies. This multinational corporation, with retail presence in 130 countries, 23 global braches, and over 66,000 employees, sought to improve the efficiency of their production process by migrating from manual monitoring to an automatic productivity monitoring system. The production line was being monitored by ABB Real-TPI, a factory information system that offers data collection and analysis to improve plant efficiency. Due to software limitations, the customer needed an OPC server and a corresponding I/O solution to collect data from additional sensor devices for the Real-TPI system. The goal is to enable the factory information system to more thoroughly collect data from every corner of the production line. This will improve its ability to measure Overall Equipment Effectiveness (OEE) and translate into increased production efficiencies. System Requirements • Instant status updates while still consuming minimal bandwidth to relieve strain on limited factory networks • Interoperable with ABB Real-TPI • Small form factor appropriate for deployment where space is scarce • Remote software management and configuration to simplify operations
Case Study
Energy Management System at Sugar Industry
The company wanted to use the information from the system to claim under the renewable energy certificate scheme. The benefit to the company under the renewable energy certificates is Rs 75 million a year. To enable the above, an end-to-end solution for load monitoring, consumption monitoring, online data monitoring, automatic meter data acquisition which can be exported to SAP and other applications is required.
Case Study
How Sirqul’s IoT Platform is Crafting Carrefour’s New In-Store Experiences
Carrefour Taiwan’s goal is to be completely digital by end of 2018. Out-dated manual methods for analysis and assumptions limited Carrefour’s ability to change the customer experience and were void of real-time decision-making capabilities. Rather than relying solely on sales data, assumptions, and disparate systems, Carrefour Taiwan’s CEO led an initiative to find a connected IoT solution that could give the team the ability to make real-time changes and more informed decisions. Prior to implementing, Carrefour struggled to address their conversion rates and did not have the proper insights into the customer decision-making process nor how to make an immediate impact without losing customer confidence.