Empowering Employee Confidence with Standard Operating Procedures: A Case Study on Spark Marketer
Applicable Industries
- Finance & Insurance
Applicable Functions
- Sales & Marketing
Use Cases
- Inventory Management
- Time Sensitive Networking
Services
- System Integration
- Training
About The Customer
Spark Marketer is a Nashville-based marketing agency that specializes in helping small and medium-sized local businesses leverage digital marketing to grow. The company offers a custom experience to its clients, creating marketing campaigns that reflect the unique attributes of each business. Spark Marketer has a proven track record of success in working with chimney businesses in the home services industry. The company, which currently has 21 employees, is committed to providing more than basic online services, aiming to generate continuous income for its clients.
The Challenge
Spark Marketer, a marketing agency for small and medium-sized local businesses, was facing operational challenges due to the lack of standard operating procedures (SOPs). The company, co-founded by Carter Harkins, had been operating without SOPs, leading to a lack of organization and accountability among employees. The absence of SOPs also resulted in a lack of confidence in employee performance, as there were no operational standards to guide them. The company's reliance on tribal knowledge for task execution led to inefficiencies and a lack of performance tracking. The lack of documentation was a significant issue, with employees often let go without a clear understanding of their deficiencies.
The Solution
The solution came in the form of SweetProcess, a software for creating and managing SOPs. Introduced to the concept by a business consultant, Carter and his partner initially tried using Google Docs for SOPs but soon realized it was insufficient for their growing business. SweetProcess offered a more comprehensive solution, providing features like texts, images, videos, and charts to make documentation more understandable and engaging. It also allowed for a decentralized knowledge base, making relevant information easily accessible to team members. The software facilitated seamless employee training, with employees directed to the system for any questions about task execution. Additionally, SweetProcess helped the company manage changes effectively, allowing them to update their processes quickly and keep team members informed about the latest updates.
Operational Impact
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