PubNub > 实例探究 > PubNub 协助麦当劳马来西亚运动

PubNub 协助麦当劳马来西亚运动

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 PubNub Aids in McDonald's Malaysian Campaign - IoT ONE Case Study
适用行业
  • 食品与饮料
适用功能
  • 销售与市场营销
挑战

麦当劳拯救圣代甜筒运动的数字广告牌上有一个麦当劳圣代甜筒,它在城市的炎热中慢慢融化。为了“拯救”圣代甜筒,观众需要旋转一个巨大的风扇来“冷却”圣代甜筒并使其“不融化”。他们通过旋转迷你风扇来做到这一点,该迷你风扇可通过移动设备的网络浏览器访问。最后,参与者在他们的智能手机上获得了一张优惠券,可以在街对面的麦当劳兑换一个免费的圣代甜筒。实时网络需要能够同时处理数百名用户,并且拥有如此庞大的受众,100% 的正常运行时间对于该活动至关重要。

客户
关于客户
需要临时后端支持的公司。
解决方案

PubNub 是 Save the Sundae 活动中的关键基础设施组件,并用于各种不同的用例。 PubNub 提供的可靠且低延迟的实时数据流对于整个项目来说是必不可少的。通过紧密的实时循环,参与者、应用程序和数字广告牌都实时更新,以模仿现实生活中的互动。

运营影响
  • [Product Improvement - Flexibility]
    Broad API and SDK Support: The common API and SDK support for PHP, Flash and Javascript made it seamless for Arc to choose the right platform for each project. In the event that they needed to use another platform, they were confident it would integrate easily with PubNub.
  • [Efficiency Improvement - R&D]
    Ease of Implementation: PubNub’s ease of implementation, clear documentation and tutorials and debugging tool made it easy for the development team to implement PubNub, and since all the features needed were available, Arc was able to create both projects simultaneously within two weeks.
  • [Efficiency Improvement - Communication]
    The low latency communications, and the capability to send one-to-one, one-to-many and many-to-one messages were the key functionality made the campaigns successful and ensured a tight realtime interactive loop between users and the digital billboard.

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