OptConnect provides managed end-to-end wireless solutions for tens of thousands of devices including ATMs, retail kiosks, and digital signage. The company’s end-to-end solution includes cellular network connectivity and a secure Network Operations Center that provides 24/7 service monitoring. OptConnect recognized an opportunity to expand its addressable market by developing an affordable and easy-to-install cellular end device.  They sought to bring to market very quickly a reliable solution that would take advantage of modern, future-proofed high-speed 4G LTE cellular data connectivity, yet was simple and highly reliable.The company conceived Neo, a very small, plug-and-play front-end device that customers would use to quickly link their systems to the OptConnect service.  The challenge was to make neo a small, sturdy, reliable device into which OptConnect could integrate its sophisticated management software, allowing the company to reach the largest possible market.