Global Top 3 Tire Manufacturer
Our core business is saturated. We need to grow
into new categories that lack strong incumbents in
areas adjacent to our core market.
loT ONE identified opportunities to collaborate with 'fast followers' in high growth aftermarket parts and services markets. Both strategic partnerships and investments were in scope to enable organic and inorganic growth.
- Identify and prioritize new growth opportunities.
- Identify startup co-innovation partners.
- Develop and validate business cases.