Startup Co-Innovation

Client
Global Top 3 Tire Manufacturer
Challenge
Our core business is saturated. We need to grow into new categories that lack strong incumbents in areas adjacent to our core market.
Objectives
  • Rapidly identify, evaluate, and prioritize innovative PC partners in China.
  • Develop commercial partnerships with startups.
  • Find new business models to generate revenue outside of the core business.
Approach
loT ONE identified opportunities to collaborate with 'fast followers' in high growth aftermarket parts and services markets. Both strategic partnerships and investments were in scope to enable organic and inorganic growth.
  • Identify and prioritize new growth opportunities.
  • Identify startup co-innovation partners.
  • Develop and validate business cases.
Result
  • 16 opportunities were identified in fleet management and distribution services.
  • 90 technology companies were analyzed, leading to 8 partnership discussions.

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