Opportunity Prioritization

Client
Construction Equipment Manufacturer
Challenge
Our core products are becoming commoditized. We need to evolve our solutions and our business model to remain competitive.
Objectives
  • Identify new growth opportunities that will mature over a 7-10 year period and can be addressed through new data-driven solutions or business models.
  • Evaluate the core technologies that underlay new offerings.
  • Identify and prioritize technology partners to fill digital capability gaps.
Approach
Our core products are becoming commoditized. We need to evolve our solutions and our business model to remain competitive.
  • Customer & channel partner interviews
  • Opportunity validation research
  • Problem-solution fit definition
  • Technology need/gap evaluation
  • Partner scouting & engagement
Result
  • 5 new growth opportunities were prioritized for implementation in 2019-20.
  • 200+ technology suppliers were analyzed, with 25 short listed for solution support.

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