New Market Entry
loT Application Development Platform
China is a high-risk, high reward market that must
be properly understood and developed
Market entry support enabled rapid execution from market validation to set-up to scale-up. Chinese startup founders were engaged to provide localization expertise during the first 6 months of market entry.
- Validate the market through targeted research and a customer / partner roadshow.
- Define market entry strategy and target market segments.
- Develop channel partner approach and funnel.