Market Assessment

Client
Digital Division, Automation Company
Challenge
Growth is slowing for our traditional portfolio in China. We need to integrate new data-driven software and services into our machines.
Objectives
  • Prioritize market segments and identify business opportunities in target segments
  • Determine the end-to-end offering required to win target opportunities
  • Identify technology and business partners capable of filling local execution gaps
Approach
Growth is slowing for our traditional portfolio in China. We need to integrate new data-driven software and services into our machines.
  • Prioritize customers by industry, region, maturity level, and ownership structure
  • Conduct desktop and first-hand research to identify pain points
  • Assess competence gaps and identify potential local partners
Result
  • Provided market opportunity reports and customer lists for 4 target industries.
  • Hosted site visits and management workshops with 5 potential clients.

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