IoT Product Strategy

Client
Supply Chain Software Provider
Challenge
We need to evolve our offering from manual customization to an easily customized SaaS model to reach a broader market.
Objectives
  • Benchmark offerings, pricing model, and value proposition against competitors.
  • Identify the feature set requirements of target customer segments.
  • Determine the optimal revenue model and pricing level for a new SaaS product.
Approach
loT ONE worked closely with the client's software development and marketing teams to answer critical questions related to product feature set and GTM strategy.
  • Feature set benchmarking & customer analysis
  • Value proposition positioning strategy
  • SaaS business model & pricing level evaluation
  • Channel partner strategy development
Result
  • Designed a unique product with features typically distributed in multiple systems.
  • The new product has become a top seller and cornerstone of the portfolio.

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