IoT Product Strategy

Supply Chain Software Provider
We need to evolve our offering from manual customization to an easily customized SaaS model to reach a broader market.
  • Benchmark offerings, pricing model, and value proposition against competitors.
  • Identify the feature set requirements of target customer segments.
  • Determine the optimal revenue model and pricing level for a new SaaS product.
loT ONE worked closely with the client's software development and marketing teams to answer critical questions related to product feature set and GTM strategy.
  • Feature set benchmarking & customer analysis
  • Value proposition positioning strategy
  • SaaS business model & pricing level evaluation
  • Channel partner strategy development
  • Designed a unique product with features typically distributed in multiple systems.
  • The new product has become a top seller and cornerstone of the portfolio.

Contact us

Let's talk!

* Required
* Required
* Invalid email address
By submitting this form, you agree that IoT ONE may contact you with insights and marketing messaging.
No thanks, I don't want to receive any marketing emails from IoT ONE.

Thank you for your message!
We will contact you soon.