IoT Ecosystem Development

Client
Fortune 500 Industrial Conglomerate
Challenge
Our internal competencies are best in class but our external ecosystem of technology and solution partners is relatively limited.
Objectives
  • Increase awareness of the newly launched loT platform.
  • Support the development of an ecosystem of software developers, device manufacturers, and system integrators.
Approach
Our internal competencies are best in class but our external ecosystem of technology and solution partners is relatively limited.
  • Podcast speaker engagement
  • Podcast interviews & post processing
  • IloT thought leadership white paper publication
  • Joint digital marketing campaign
Result
  • Hosted 10 podcast discussions (Cisco, GE, Stanford, CB Insights, etc.).
  • Received 11.000 downloads and 120,000 impressions in the first 3 months.

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