Internal Accelerator

Client
Global Top 3 Dairy Product Company
Challenge
The Chinese market is evolving dynamically. We need to develop new ways to engage with our Chinese customer base.
Objectives
  • Establish an internal accelerator in China to accelerator the localization process.
  • Ideate new products and digital engagement platforms to drive organic growth.
  • Bring new offerings to market after establishing product-market fit.
Approach
The Chinese market is evolving dynamically. We need to develop new ways to engage with our Chinese customer base.
  • Discover new growth opportunities through direct customer engagement
  • Validate product-market fit for high potential ideas
  • Build MVPs and test solutions in the market to build a business case
Result
  • The 3 teams tested 12 product or digital solution ideas over a 3 month period
  • 2 of the 3 teams secured go-to-market financing from the investment committee

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