The Internet has spilled out beyond the desktop and mobile screens and into devices, objects, and hardware. This isn’t a passing fad, but a innovation that is quickly becoming a part of our everyday lives. This massive shift in how we experience and harness technology, also called the “Internet of Things,” includes new product categories, such as wearable technology and home automation and enterprise solutions. The R/GA Accelerator taps into the emerging class of products that combine hardware, data, and digital services in compelling ways for consumers and businesses.
The R/GA Accelerator is designed for startups developing connected hardware products and software services with the goal of helping them to build businesses and brands that can scale. It is a three-month, immersive, mentor-driven program. The participation of leaders in the IoT space combined with the support of R/GA’s technology, product design and marketing talent provides startups in the program an incredible advantage over their competitors.
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