How to build your digital innovation footprint in Asia

But first of all, why Asia?

Emerging and developing Asia will contribute 57.4% of global GDP growth in the medium term, generating $10.1 trillion in new annual economic activity by 2025.

China alone will contribute 31.2% of global GDP growth during this five-year period, with China’s GDP growing by $5.5 trillion during this period.

Companies that seek growth must be competitive in Asia.

Choosing the right innovation strategy

Capturing growth requires a balanced innovation approach that develops both centralized and regional capabilities. As Asian markets mature and develop unique local requirements, it is crucial to develop a localized strategy:

All you need to know about the excubation approach

Location, Location, Location!

The optimal location of your innovation footprint must be based on your growth objectives, resource availability, and environment factors.

Asia has a strong and diverse innovation landscape, including 6 of the top 10 global city clusters by patent performance and each country has a unique innovation identity that presents opportunities and challenges for localization strategies.


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