Published on 05/30/2017 | Market Sizing
While the store remains the cornerstone of the shopping experience, our survey of more than 26,000 customers reveals that today’s empowered consumers are increasingly comfortable purchasing through multiple retail channels. The growing trend of “Showrooming,” in which shoppers evaluate merchandise in store and then make purchases online – often with a different retailer – threatens to fragment hard-earned customer loyalty.
Retailers can convert the threat to opportunity by making their customers “sticky” through a seamless omni-channel approach that provides consistency, convenience and a superior shopping experience across every consumer touch point.
You can read and download the full report on IBM here
