Machine Learning Helps Intel Rediscover Their Customer DemographicIntel
Equipment & Machinery
Process Control & Optimization (PCO)
Intel IT developed a tool named “Reseller Knowledge Base” to help Intel sales and marketing teams tap into Intel’s customer base and identify the resellers that offer the highest probability for sales. To offer a general- purpose knowledge base system, we created a multilayered approach composed of three parts.
Web Insights. This web mining tool allows users to train a semantic model using a search query and subsequently label pages from any reseller
Reseller Insights. This predictive system uses Intel’s CRM information and learns from the output of the WebInsights tool to find patterns in the data that can predict which resellers are most likely to respond to marketing campaigns. ResellerInsights also reveals reseller focus by evaluating the Intel training that the resellers take and the questionnaires they complete.
SMART Target. This reverse recommendation system finds the resellers most likely to buy and sell Intel® products by unveiling resellers’ buying patterns.