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Sirqul, Inc Case Studies How Sirqul’s IoT Platform is Crafting Carrefour’s New In-Store Experiences

How Sirqul’s IoT Platform is Crafting Carrefour’s New In-Store Experiences

Sirqul, Inc
How Sirqul’s IoT Platform is Crafting Carrefour’s New In-Store Experiences
Indoor Positioning System (IPS)
Real-Time Location System (RTLS)
Carrefour Taiwan’s goal is to be completely digital by end of 2018. Out-dated manual methods for analysis and assumptions limited Carrefour’s ability to change the customer experience and were void of real-time decision-making capabilities. Rather than relying solely on sales data, assumptions, and disparate systems, Carrefour Taiwan’s CEO led an initiative to find a connected IoT solution that could give the team the ability to make real-time changes and more informed decisions.

Prior to implementing, Carrefour struggled to address their conversion rates and did not have the proper insights into the customer decision-making process nor how to make an immediate impact without losing customer confidence.
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Carrefour, a leading multi-national retailer
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Today with new digital technologies, retailers can now develop and deploy in-store analytics to gather a deeper understanding of customer behaviors and optimize in real-time to improve store efficiencies and customer experiences.

Carrefour Taiwan partnered in a cooperative effort with Sirqul on a smart retail implementation to transform into a more immersive, connected experience for both customers and staff. New experiences were enabled and centered around discovering the customer journey and leveraging devices with artificial intelligence and machine learning algorithms to alter in-store experiences in real-time.

Measuring behavior in the physical world and acting on this data enables retailers to make an impact on the customer journey and experience a sales lift.

This new digital technology called Edysen, enables retailers to track shopper behavior (without an app) on an aggregate and anonymous level in order to get a better understanding on how to attract, engage, and retain customers.

Sirqul’s patented Edysen devices blend into the environment and detect WiFi and BTLE pings from phones. The data captured is specific to the device and is non-personally identifiable. The technology then extracts data and in real-time to kick-off an event or series of events including triggers, alerts, automation, promotions, alter digital signage, and more.
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Leveraging advanced location-aware Edysen devices and artificial intelligence, Sirqul provided daily insights and KPIs into store performance that helped to drive change and make an impact on their stores.

The solution captured visits, repeat visitors, movement, heatmaps, customer paths, and dwell time by area. Analyzing traffic behaviors, Sirqul provided insights into anomalies that needed investigation and action. Notifications and alerts were created to send alerts to associates when a customer needed help or assistance. A closed loop temperature monitoring system was also put in place to monitor the journey from transport to in-store, ensuring freshness, quality of goods, and integrity of services delivered to customers. Operational triggers in place also caught a freezer’s temperature steadily decreasing due to an open door and immediately fired off a notification to a store associate to close.
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Cutting Edge (technology has been on the market for < 2 years)
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Data analytics on how customers were shopping and engaging with real-time offers and smarter messaging to customers
Notifications to employees to improve the customer experience and operational efficiencies
More effective store operations (labor optimization, staff effectiveness, product placement etc.)
Carrefour moved from revenue only in-store analytics to real-time behavioral analysis and alerts and expect to gain a new perspective on how customer and staff engagement directly impacts operations
Operational and temperature monitoring will cut energy costs dramatically
Cross-correlation of newly discovered data with traditional sources such as inventory, staffing, and customer LTV to deliver additional insights
Sensors transform energy into electrical data; they are the eyes and ears of IoT. Actuators transform electrical data into energy; they are the muscle of IoT.
Products used by end users that contain IoT technologies. Examples include enabled equipment, wearables, hand-held scanners, and tracking devices.
IoT sensors and devices that are worn or embedded into clothing or accessories.
Horizontal applications are standardized (e.g., asset tracking). Vertical applications are tailored to specific needs (e.g., delivery fleet management).
APIs are the market enabler for IoT. They allow users to manage devices, enable data transfer between software, and provide access capabilities.
IoT analytics includes real-time or edge computing and batch analysis. Analytics can be behavioral, descriptive, predictive, or prescriptive.
Visualization solutions use dashboards, alerts, events, maps, and other tools to present easily comprehensible data to end users.
Data management solutions capture, index and store data in traditional database, cloud platforms, and fog systems for future use.
Security software provides encryption, access control, and identity protection to IoT solutions from data collection through end-user applications.
System integrators link IoT component subsystems, customize solutions, and ensure that IoT systems communicate with existing operational systems.
IoT data management consultancies help to make sense of big data, decide which data to maintain and for how long, and troubleshoot IT issues.
IoT hardware consultancies provide services such as solution specification, product design, connectivity setup, and partner identification.
IoT software consultancies support the development of data analytics, visualization solutions, and platforms, as well as integration into embedded systems.
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