Augment Case Studies How Augment’s Integration With Salesforce Streamlines the Sales Process
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How Augment’s Integration With Salesforce Streamlines the Sales Process

How Augment’s Integration With Salesforce Streamlines the Sales Process
Equipment & Machinery
Augmented Reality

Coca Cola Germany’s sales team used to face a number of challenges when selling its beverage coolers.  Among the wide variety of designs and sizes available, it was difficult to find the ideal fit for each store and to show customers how Coca-Cola’s coolers would look in their space.  There seemed to be no solution that enabled customers to quickly reach a full appreciation of the product and layout.

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The Coca-Cola Company is an American corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Atlanta, Georgia.

The Company only produces syrup concentrate, which is then sold to various bottlers throughout the world who hold exclusive territories. The company owns its anchor bottler in North America, Coca-Cola Refreshments.

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With Augment linked to its Salesforce based retail execution app, Coca-Cola Germany’s sales team is able to sell its coolers with ease. 

The sales team can now simulate 3D cooler configurations on-site with their clients to make more informed decisions about product placement. They have the capability to take photos of their simulations, which are automatically attached to the right opportunity or account in Salesforce, to share with their customers.  

Product size and fit are not an issue for Coca-Cola Germany’s sales team anymore thanks to Augment’s real time access to 3D cooler models right from their CRM platform.

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Connectivity Status, Product Images
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Emerging (technology has been on the market for > 2 years)
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[Data Management - Data Access]
The sales representatives have the ability to securely access their full catalogue of augmented reality coolers offline through their tablet or smartphone anywhere at anytime.
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