Engaging Fans at one of the Largest Stadiums in the USASirqul, Inc
Construction & Buildings
Logistics & Warehousing
Indoor Positioning System (IPS)
The Smart Stadium Solution analysis that Sirqul completed revealed that there are minor changes that can be made to signage, changes to the placement of staff at key locations at specific times, and other simple things that could be accomplished, measured, and tuned to significantly increase fan delight and drive more revenue at each event. Sirqul believes that by reducing the length of lines, more commerce and purchases will be made. If lines are long, there is abandonment and a reluctance to leave one’s seat for fear of missing time watching the game and socializing with other fans. We saw clear ways to reduce line capacity.
Stadiums can start to identify Season ticket holders and VIPs within their venue. Knowing a ticket holder's behavior and identity helps to further the fan experience and create a connected loyalty program. The Smart Stadium Solution allows Sirqul to provide venues with information related to any mobile device that has appeared in the past to see if there are any changes in behavior per visit. The effectiveness of a marketing promotion, staff placement, food sales, and the concept of variable pricing for advertisements and sponsorships can all be associated with the results from our analysis. The key to increasing revenue generated per event is understanding identity, location, and intent.
Food & beverage concessions and retail merchants are now connected and can deliver value to where the fan is located by offering in-seat delivery or for pick-up at a designated location.
Improved navigation and traffic flow by instructing digital signage to convey different information based upon nearby population densities, allowing for a better fan experience at ingress/egress and throughout the venue
Create new revenue streams and effectively measure the value of high-profile sports sponsorships with VIP experiences and advertising
Increase F&B and merchandise sales with location data to offer in-seat delivery and in-store pick-up alternatives. Additionally, pinpoint locations and timing for additional kiosk locations.