Accelerating the Industrial Internet of Things
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Chirp Case Studies Activision Blizzard 'Skylanders Imaginators' Offline Character Transfer

Activision Blizzard 'Skylanders Imaginators' Offline Character Transfer

Chirp
Other
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Process Control & Optimization (PCO)
- Provide a real world experience to ‘Skylanders Imaginators’ players, allowing them to share characters that they have created in the game with a companion mobile app where it can then be turned into a 3D figure or a trading card
- Enable sharing whilst game and companion mobile app are offline to meet the requirement of parents who prefer not to connect their kid’s console to the internet for safety reasons
- Accommodate the transfer of millions of variable designs, abilities, catchphrases and musical themes that an ‘Imaginators’ character consists of
- Remove dependency on console manufacturers to provide connectivity
- Optimise ‘Toys to Life’ revenue opportunities for Activision through ease and reliability of sharing
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Headquartered in Santa Monica, California, Activision Blizzard, Inc. is the world’s most successful standalone interactive entertainment company. Their entertainment network has nearly 500 million monthly active users in 196 countries.
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- Development of a custom Chirp for Activision that contains all parameters that Activision needed to enable the transfer of large amounts of variable data
- Develop a tailored decoder specifically to be robust against the acoustics of a typical living room
- Use of audible Chirp so that players hear the transfer happening as their TV talks to their phone, creating a magical experience in keeping with the game
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IOT
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Mature (technology has been on the market for > 5 years)
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Complete removal of requirement for connectivity to be supplied by console manufacturers
Over 700k characters shared through Chirps in the first 5 months since release
Character sharing extended to player to player sharing through YouTube
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