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Point Defiance Zoo & Aquarium Uses IBM Big Data Analytics to Better Engage the Millennial Visitor - IBM Industrial IoT Case Study
Point Defiance Zoo & Aquarium Uses IBM Big Data Analytics to Better Engage the Millennial Visitor
IBM
On a daily basis, millions of data records are generated on visitor exhibit and special event preferences and participation in conservation initiatives. Significant visitor feedback is also generated on social channels, such as Facebook, which reveal visitor likes and dislikes and other feedback on overall zoo operations. The zoo needed a lens to focus on the actionable insights that emerge from this massive amount of information.
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