- Analytics & Modeling - Real Time Analytics
- Robots - Wheeled Robots
- Sales & Marketing
- Real-Time Location System (RTLS)
- Track & Trace of Assets
Yieldmo needed to enhance how it measured user interactions and capture user behavior in real time across billions of ad impressions at millisecond granularity.
About The Customer
Yieldmo is a mobile-advertising marketplace that serves billions of ad impressions to millions of unique mobile visitors each month. They wanted to improve the effectiveness of their ad campaigns and provide in-depth insights into customer engagements.
Yieldmo chose Amazon Kinesis services to capture, process, and deliver its data in real time. They used Amazon Managed Service for Apache Flink to consolidate user interactions and define active user sessions. Yieldmo also used Amazon Kinesis Data Firehose to deliver the data to Amazon S3 buckets and AWS Lambda for final formulation of user-level engagement analytics.
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