Amazon Web Services > Case Studies > Enhancing Ad Campaign Effectiveness with Real-Time User Interaction Data

Enhancing Ad Campaign Effectiveness with Real-Time User Interaction Data

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 Enhancing Ad Campaign Effectiveness with Real-Time User Interaction Data - IoT ONE Case Study
Technology Category
  • Analytics & Modeling - Real Time Analytics
  • Robots - Wheeled Robots
Applicable Industries
  • Telecommunications
Applicable Functions
  • Sales & Marketing
Use Cases
  • Real-Time Location System (RTLS)
  • Track & Trace of Assets
The Challenge
Yieldmo needed to enhance how it measured user interactions and capture user behavior in real time across billions of ad impressions at millisecond granularity.
The Customer
About The Customer
Yieldmo is a mobile-advertising marketplace that serves billions of ad impressions to millions of unique mobile visitors each month. They wanted to improve the effectiveness of their ad campaigns and provide in-depth insights into customer engagements.
The Solution
Yieldmo chose Amazon Kinesis services to capture, process, and deliver its data in real time. They used Amazon Managed Service for Apache Flink to consolidate user interactions and define active user sessions. Yieldmo also used Amazon Kinesis Data Firehose to deliver the data to Amazon S3 buckets and AWS Lambda for final formulation of user-level engagement analytics.
Quantitative Benefit
  • Yieldmo saved a significant amount of money by using Kinesis Data Streams and Managed Service for Apache Flink instead of building and running their own environment. They also gained more accurate visibility into how users interact with ads, allowing them to provide more detailed information to their customers.

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