Supercharging App Ordering with 5x Faster Scanning

Improve the app’s scanning performance: optimize user experiences

Whilst customers had a satisfactory experience placing orders through the EM app, they found the scanning process quite slow – at times taking several seconds to scan a single barcode. This delay in fulfilling orders resulted in a poor user experience for customers. As a result, customers found it quicker to reorder over the phone, or at an Elektro-Material branch, especially for large orders.

Moreover, some products only had serial numbers, which could not be captured by the open-source scanning component of the EM app. These performance issues negatively impacted the customer’s purchase experience and reduced the number of orders originating through the app.

Elektro-Material wanted to change this and embarked on a digital commerce initiative to improve the app’s performance and increase customer stickiness.

Elektro-Material

Elektro-Material, Switzerland’s market leader in electrical installations powered the performance of their EM order app with Scandit’s super-fast scanning solution, which replaced an open source scanning component. Zero delays with speedy ordering through the app and added innovation from OCR text recognition and MatrixScan-AR (augmented reality) overlays provided additional information, further enhancing the customer’s user experience.

Switching over to Scandit’s scanning solution

The company selected Scandit’s smartphone scanning technology to replace the open-source scanning software in the EM app. mp technology, the app developer integrated Scandit’s barcode scanner SDK with the order app, for use on Android and iOS devices.

Scandit’s barcode scanner SDK is compatible with over 20,000 smartphone models, providing an instantaneous scanning response. This is especially helpful for Elektro-Material who has no control over the device types that their customers use and can rest assured in the extensive smartphone device support provided by Scandit – an option that is not available with open-source barcode scanning technology.

• [Product Improvement - Customer Satisfaction]
  

  Customers scan faster, gaining detailed product information with MatrixScan’s AR information overlays.

• Faster scanning ensures five times quicker order processing.

• Engagement with the EM app surpassed 95,000 scans within three months.