Mastercard Exceeds CTR Benchmark with IBM Watson Advertising Accelerator
Applicable Industries
- Chemicals
- Consumer Goods
Applicable Functions
- Product Research & Development
- Sales & Marketing
Use Cases
- Time Sensitive Networking
The Challenge
As our country and world grappled with some of the most challenging issues of our time, brands needed to pivot how they were reaching and communicating with their consumers.
The Customer
Mastercard
About The Customer
Mastercard is a global technology company in the payments industry, aiming to connect and power an inclusive, digital economy.
The Solution
Mastercard leveraged IBM Watson Advertising Accelerator as part of IBM Watson Advertising’s Call for Creative initiative to educate consumers about their partnership with ‘Stand Up to Cancer’ and their campaign to donate up to four million dollars to help fund cancer research.
Quantitative Benefit
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