- Consumer Goods
- Product Research & Development
- Sales & Marketing
- Time Sensitive Networking
As our country and world grappled with some of the most challenging issues of our time, brands needed to pivot how they were reaching and communicating with their consumers.
About The Customer
Mastercard is a global technology company in the payments industry, aiming to connect and power an inclusive, digital economy.
Mastercard leveraged IBM Watson Advertising Accelerator as part of IBM Watson Advertising’s Call for Creative initiative to educate consumers about their partnership with ‘Stand Up to Cancer’ and their campaign to donate up to four million dollars to help fund cancer research.
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