- Analytics & Modeling - Machine Learning
- Sales & Marketing
Intel’s sales and marketing organization strives to increase communications with resellers relating to new industry segments as they evolve and to encourage resellers to join webinars or conferences to gain a better understanding of Intel’s offerings for these new markets. Because sales and marketing teams must focus their resources on those resellers with the highest probability of generating sales, sending the right message to the right reseller helps drive value for the sales pipeline. We needed a machine-learning system to help our sales and marketing teams identify the best prospects within Intel’s large pool of resellers.
At Intel, we are quickly moving machine learning from an academic pursuit to a driver of innovation and competitive advantage for our business. To that end, Intel IT developed a machine-learning tool that helps Intel’s sales and marketing organization identify which resellers will best connect with customers in specific vertical industries.
The machine-learning algorithm helps us learn more about our
resellers by classifying them and then supplementing this information with another algorithm that mines resellers’ website content.
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