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High Tech Company Improves Marketing with Predictive Analytics

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 High Tech Company Improves Marketing with Predictive Analytics - IoT ONE Case Study
The Challenge

This large company's analytics software supported over 500 internal clients with predictive modeling projects for improving customer acquisition and retention, identifying up-sell and cross-sell opportunities, increasing revenue, and understanding customer lifetime value. Members of the global analytics team had been using other legacy analytics platforms for years, and they were heavily dependent on them for data extraction, processing, analysis, and reporting. However, there were drawbacks to these systems.

The Customer

IT Infrastructure Company

About The Customer

IT Infrastructure Company

The company's unique family of businesses provides the essential infrastructure for organizations to build their digital future, transform IT, and protect their most important asset, information.

The Solution

When the team was asked to migrate to the TIBCO® Data Science platform, some longtime users of other platforms had reservations, and first wanted to do a feasibility analysis. They wanted to create a customer lifetime value model for one of the business units, a type of project the team had undertaken dozens of times before. This model would enable calculating the risk and return profile of a client's customer base and provide guidance for maximizing the client's marketing and sales activities.

Because other legacy platforms were merely tools for data extraction and processing, and the TIBCO Data Science platform is an advanced analytics solution, they decided to use their existing Teradata Data Lab for data extraction and processing, and the TIBCO Data Science system for advanced analytics. With this strategy in place, the team began its feasibility analysis, eventually learning that the project was much easier, and delivered greater business value, using the TIBCO Data Science platform. In just a few months, even the most seasoned analytics platform veterans were delighted with the TIBCO Data Science platform, and looking back, wondering why they were anxious about the migration in the first place.

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