- Cybersecurity & Privacy - Identity & Authentication Management
- Platform as a Service (PaaS) - Application Development Platforms
- Sales & Marketing
- Inventory Management
We wanted to harness our vast amounts of data to provide customers with an unrivaled customer experience – by fully personalizing every single customer touchpoint. To do this, we wanted to improve both our understanding of our customers, whether they were a trade customer or DIY enthusiast, and how we communicate with them through our digital channels and branch teams. This need intensified during the COVID-19 pandemic as our e-commerce sales rapidly increased. We recognized that artificial intelligence (AI) could empower us to deliver on our strategic goal, but needed help distinguishing between our diverse customer-base in our SAP data, and understanding how our data could be used to create AI models.
About The Customer
Eurocell is the UK’s leading manufacturer, distributor, and recycler of UPVC window, door, conservatory, and roofline systems. They have a network of 220+ branches and a website that distributes their products to a wide customer base of installers, small builders, roofing contractors, independent stockists, and directly to consumers. Eurocell aims to transform key business processes by utilizing innovative digital solutions to improve the supplier, customer, and employee experience.
Peak is helping Eurocell to become more customer-centric, unifying and preparing our data to identify and group different types of customers. Peak’s AI models then use these segments to provide frequently bought together product recommendations, as well as bespoke product recommendations based on an individual’s purchase behavior. Peak also integrates outputs directly into our email service provider (ESP) to send highly relevant emails about products we now know our customers are interested in. The core dataset is continuously updated as new customers create accounts, and their details are automatically added to one of our smart customer segments within 24 hours.
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Transforming Atlanta Grout & Tile: A Case Study in IoT Integration
Atlanta Grout & Tile was falling behind the web revolution and needed to find a way to grow their business model at a faster pace. They were using independent software systems for each department, resulting in increased overhead costs and slower response to clients. They also lacked access to customer trends for effective decision-making.
IFFCO Enhances IT Performance and Supports Nano Urea Production with Oracle Cloud
IFFCO needed a reliable cloud vendor to support the processes of 6–7 new manufacturing plants during the upcoming year, enhancing its production capability 300–350 million bottles of nano urea to meet increasing demand. They also wanted to shorten innovation cycles and improve overall performance of applications at lowest possible operational overhead.
Global Timeshare Company Accelerated Its Digital Marketing and E-commerce Engine
The client's go-to-market teams weren't accustomed to attracting new buyers in the digitally networked world. These prospects come from an evolving demographic — millennials and Gen Z who were increasingly adopting the new ways of evaluating options online and making reservations.There were three key challenges that the client was facing.Outdated and aging systems (legacy core)Inadequate web presence and e-Lack of predictive customer understanding and analytics
Catsbill invoice generator
Whether big or small, a Digital shift is always difficult to carry out. We aimed for a digital transformation thus increasing the internal operational efficiencies by introducing self-service and automation, and improving the client experience. Moreover, the utmost challenge was to carefully Validate the single-digit precision of results by rounding off the numbers in calculations for efficiency and accuracy.In the end, Sifars was looking for a reliable way to register customer data securely while naturally engaging them for their daily tasks.
Cloud4com: Delivering Cost-Effective Cloud Platforms for SAP HANA
Cloud4com recognized the challenges and costs faced by companies in upgrading their on-premises infrastructure to meet the demands of SAP HANA in-memory technology. They saw an opportunity to provide a flexible and cost-effective cloud platform for SAP HANA.