ABC faced two major issues when utilizing the data collected. One is the size, complexity, and disparity of the data collected would take lot of man-hours to process and evaluate. Two is real-time data cannot be put into use due to the nature of data science analysis.

Z Farms was facing three challenges: costly irrigation systems with water as a limited resource, narrow optimal ranges of soil moisture for growth with difficult maintenance and farm operators could not simply turn on irrigation systems like a faucet.